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Tuya Smart announces Global Brand Empowering Project at IFA 2018

August 29, 2018. Tuya Smart, the world’s leading AIoT (AI+IoT) platform, today announced at IFA 2018 in Berlin its Global Brand Empowering Project. With the aim of bringing internet connectivity to mainstream B2C brands that would otherwise not have the technological know-how to transform their products into smarthome compatible devices, Tuya Smart is continuing its mission to help more than 10,000 enterprises make their services and products smarter across the globe.

From September, Tuya will begin strategic collaboration with German, Spanish, Italian and American manufacturers, OEMs and brands, to create a “Powered by Tuya” label that will turn traditional consumer electronic brands into leading references in the AI+IOT industry. Tuya Smart is already collaborating with brands such as TCL and recently announced a new partnership with French multinational electronics company Archos.

Smart Interconnected Platform Innovation Award Also at IFA, Tuya Smart announced that it has been awarded a prize by IFA and IDG for its innovative solutions in the smart platform sector. The IFA Product Technical Innovation Award 2018 for Smart Interconnected Platform Innovation will be presented to Tuya Smart founder and COO Alex Yang on September 1 at 10.45am, between Hall 5.2 & 6.2.

Speaking of the award, Alex Yang said: “Tuya Smart is honoured to have been awarded this prestigious prize at Europe’s biggest tech tradeshow. We firmly believe in our ambition to revolutionize the smart home market through our AI+IoT solutions, so it is very encouraging to be recognized by IFA and the International Data Group, who we thank enormously.”

Going to IFA? Join Tuya Smart in Hall 26 – Stand 226 If you will be at IFA, don’t forget that you can discover for yourself the amazing Smart Home Experience Zone with Tuya’s Alexa-controlled lights, curtains and security cameras, at Tuya Smart’s stand: Hall 26 - Stand 226.

On the stand, product managers and technicians will be at hand to explain the devices’ respective functions which can be set and controlled via app or voice.

Tuya Smart Co-Founder and COO Alex Yang will also be available for interview on the stand to discuss the future of Tuya Smart as well as the role of AIoT in our daily lives.

A special cocktail for the press will be held on August 31 and on September 1 from 3pm to 5pm.

About Tuya Smart Tuya Smart makes technology solutions for OEMs, turning traditional devices such as lighting sockets into IoT-connected devices for the smart home. Tuya Smart has developed thousands of software and hardware products for companies including TCL and Archos, and currently serves over 10,000 clients across the globe, reaching millions of consumers with over 20 billion daily device requests and more than 6 million daily AI interactions. Tuya’s cloud service, which has accumulated data upwards of 1PB (petabyte), complies with high-level encryption technology to guarantee its client’s data security with GDPR certification.

Founded in 2014, Tuya Smart has offices in Silicon Valley and has data centres in Portland (Oregon, US) and Frankfurt (Germany). Tuya Smart is the first global platform that fully works with Amazon Echo, Google Home and IFTTT.

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