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IFREEQ Culture


We regard values as seeds, culture as trees and state of mind as soil, without mind there is no seed, without core value there is no culture.


Responsibility is a major indicator for IFREEQ to measure individual spiritual quality, which penetrates our mutual commitment to customers, partners, employees, shareholders and other stakeholders in social relations.


As for culture and self-discipline of IFREEQ, integrity and honesty is the most important guidance of common values and the cornerstone of all virtues. Integrity reminds us to insist on correct orientation, dare to admit mistakes, and keep to our beliefs.



Being practical-minded means to be down-to-earth, practical and realistic; basically, being practical-minded and respecting science and seeking truth. Fundamentally, it is to proceed from reality, boldly upholding truth and science and dauntlessly correcting errors.


To IFREEQ, excellence means being a world-class enterprise providing top-standard innovation and services. The process of being a sustainably excellent enterprise with unremitting efforts and struggles makes a good annotation for IFREEQ to pursue excellence. Perfection and details are the best implementation of excellence.



IFREEQ's goal is to share our highly developed, revolutionary home automation products to benefit businesses and people.

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Brand: To become the world's recognized leader in home automation area

Partners: Cultivate a winning network of partners, maximize profit margins for our partners, provide richer products and solutions.

Efficiency: Be a highly effective, fast-moving and nimble organization. Provide effective products and solutions that make life more comfortable.

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